Pott CandlesKova Commerce

Tomato Vine New Videos

12 October 2026  ·  Copy for the six new Tomato Vine videos. They run together in their own test, so they don't take budget from the Tomato ads that are working now, and they share one set of texts. All five texts say the same thing, that Tomato Vine smells just like the vine and comes in a Pott you refill, each written a different way, so we can see which way of telling it sells best. Two are your approved texts, kept word for word. Edit anything straight on the page, mark each line and each video approved or rejected, then press Send.
How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That tells Casey you have finished. You do not need to email anything, your marks and edits are saved on this page and Casey can already see them.
Tomato Vine, six new videos
Tomato Vine, six new videos6 videos · 5 main texts · 5 headlines
Cold UK audiences in a separate Tomato test. Existing customers are left out, so most people seeing these will be new to Pott.
Sends to /collections/tomato-vine-refillable-candle
Which writing structure each text uses, and what it tells us
Question firstOpens by asking about a smell people already know, the way your gifting copy asks "Know someone who always has a candle lit?". A win tells us to ask rather than describe, and we will try it on Cook too.
Review firstYour approved text with Fiona's review. It has the best return of any Tomato text since September, so it is the one to beat.
Scene firstOpens on the greenhouse, then why we made the candle. A win tells us to describe the moment rather than the candle.
Two makers firstYour approved text that opens on Pott and Isle of Wight Tomatoes. It has had the most spend of any Tomato text since September.
Short copyOne sentence about the candle, one about the Pott, and nothing else, letting the video do the talking. A win tells us people want less reading under these videos.

The ads

Video 1 · Tomato Vine
"This is the freshest candle."
Creator to camera in a kitchen, 30s. Fresh, leafy, "not too sweet", then shows the refill going in.
Video 2 · Tomato Vine (1)
"The best reason you need this candle."
Creator to camera, 29s. Shows how to refill the Pott: warm water, lift out the old wax, pop a new one in.
Video 3 · Tomato Vine (2)
"If you know the smell of tomato vine..."
Voiceover, 20s. Tomatoes, kitchen and home shots. Ends "One Pott, many refills."
Video 4 · Tomato Vine (3)
"A tomato vine scented candle might sound unusual, but trust us on this one."
Voiceover, 20s, hands only. Different from the usual sweet or floral candles.
Video 5 · Tomato Vine (4)
"The only Tomato candle you'll ever need."
Voiceover, 18s, hands only. Fresh, earthy, refillable.
Video 6 · Tomato Vine Candle
Styled table with Isle of Wight Tomatoes
Styled table with Isle of Wight TomatoesStyled table with Isle of Wight TomatoesStyled table with Isle of Wight TomatoesStyled table with Isle of Wight Tomatoes
Music only, no voice, 22s. Is the song cleared for ads? If not, Meta may mute it.

Primary Text

P1 · Tomato leaves on your fingers Testing: writing structure Structure: Question first EditedRevised since your edit
Know the smell of tomato leaves on your fingers? Our Tomato Vine candle is rather like that: green, leafy and fresh, and not sweet at all. We made it together with Isle of Wight Tomatoes, and it comes in the Squashed Tomato Splatter Pott, handmade in the UK. When the candle has finished, you simply pop in a new candle refill and keep your Pott for years.
We have revised this line since you edited it.
P2 · Divine even unlit Testing: writing structure Structure: Review first EditedRevised since your edit
"Gorgeous - the fragrance is divine even unlit it fills any room with a fresh hit of leafy tomatoes on the vine" ⭐⭐⭐⭐⭐ Buy the Pott once, then simply refill it for years.
We have revised this line since you edited it.
P3 · The greenhouse Testing: writing structure Structure: Scene first EditedRevised since your edit
There's a lovely green smell in a greenhouse full of tomato plants, and that's what we wanted in a candle. Tomato Vine is fresh and leafy rather than sweet. We made it with Isle of Wight Tomatoes, who have hand-picked tomatoes in the Arreton Valley for fifteen years. It comes in the handmade Squashed Tomato Splatter Pott, and when the candle has finished, you just pop in whatever scent you fancy next...
We have revised this line since you edited it.
P4 · Pott x Isle of Wight Tomatoes Testing: writing structure Structure: Two makers first EditedRevised since your edit
Pott Candles, hand-thrown in the UK. Isle of Wight Tomatoes, hand-picked in the Arreton Valley for fifteen years. Two British makers, same values, one fresh collaboration. Meet the Squashed Tomato Splatter Pott and the Tomato Vine Candle Refill. Green, herbal and greenhouse-fresh, in a Pott you'll keep for years. When the wax runs out, you don't bin the candle. You order a refill. Same Pott, every time.
We have revised this line since you edited it.
P5 · Two sentences Testing: writing structure Structure: Short copy EditedRevised since your edit
Tomato Vine, made with Isle of Wight Tomatoes, is fresh and green rather than sweet. It comes in a handmade Pott that's yours to keep for years, and you simply pop in a new candle refill when it's finished.
We have revised this line since you edited it.

Headlines

H1 A Greenhouse, In a Pott. Edited
your approved headline, the most used Tomato headline since September
We have revised this line since you edited it.
H2 Two Makers. One Pott. Edited
your approved headline, close behind
We have revised this line since you edited it.
H3 Smells of fresh tomato leaves Edited
plain description of the scent
We have revised this line since you edited it.
H4 Just like a tomato vine Edited
a customer's words: Nicola, 20 August, "lovely scent, just like a tomato vine!"
We have revised this line since you edited it.
H5 Handmade, refillable, and yours to keep Edited
echoes your approved Christmas short copy
We have revised this line since you edited it.
Kova Commerce · Pott Candles · Tomato Vine New Videos · 12 October 2026 · DRAFT for review
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